Price everything you sell like you know what it’s worth.
Colorful Pricing reprices your products on Amazon, Shopify, eBay and Walmart from what actually sells, not just the cheapest offer listed, and keeps one stock count across all four.
Was $38.00
Now $44.00
Raised. It sold twice this week, and the next-cheapest offer on any channel asks $51.
| Amazon | $44.00 |
|---|---|
| Shopify | $41.80 |
| eBay | $44.00 |
| Walmart | $44.00 |
What decides a price
- Your sales
- A sale is proof of demand, so a product that sells steps up in price instead of sitting still.
- Your traffic
- Page visits and Amazon Buy Box share show whether buyers are looking, and whether they can buy from you.
- Competing offers
- The lowest price for the same item, in the same condition and variant, on each channel, with your own offer left out.
- Your costs
- Cost plus each channel’s fees sets a break-even price. Prices stay above it unless you choose otherwise for a product.
Prices are checked about every ten minutes, and every change is recorded with its reason, so you can always see why a price moved.
One stock, four storefronts
Your stock count lives in one place. A sale on any channel takes the unit off everywhere at once, and a small reserve covers the minutes between a sale and the next sync.
| Storefront | What it reads | What it changes |
|---|---|---|
| Amazon | Sales, sessions, Buy Box, competing offers | Price, quantity, new offers on existing listings |
| Shopify | Orders | Price, quantity, new products |
| eBay | Orders, page views, competing asking prices | Price, quantity, listings |
| Walmart | Orders, Buy Box report | Price, in-stock status, new items |
For records and CDs, Discogs supplies release details for listings and its asking prices as context. It isn’t a storefront here.
No race to the bottom
Most repricers chase the lowest price on the page. Every match drags your price down a little, even on products that would sell for more, and the margin goes with it.
Colorful Pricing raises prices after sales, holds a product that has sold high near the price it sold for, and compares only like with like: the same variant in the same condition. Stock that genuinely hasn’t sold in about two years can be cleared below cost, but only when you turn that on.
That matters most for collectibles and limited editions, where one variant can be worth several times another.
You can set a floor, a ceiling or a fixed price on any product, and the dashboard shows who set it and when.
We built it to price our own store, which sells collectibles on the same four channels.
$100 a month, by invitation
One plan with everything in it: repricing, stock sync, listing tools, ads and sales dashboards, and your own app and database. We’re inviting a few sellers at a time and setting up each store with them.
There’s no free trial yet. How joining works